Getting the Right Words
A good VBC depends not solely on the overall video production quality, but how clear your value and solutions are communicated throughout every 60-second.
It’s all about a strong compelling script.
1. Make your Mark
First, determine what your core specialties are, what you value, what key solutions you can provide.
What do you ultimately want to do, and want to be the go-to person for?
How do you want to be perceived when people first hear about you?
Seize your moment. Don’t discount your own success. Now is the time to sell yourself.
2. Anticipate your prospect’s needs!
What burning questions or problems do your clients have?
Address these.
The VBC is engineered to highlight the solutions.
Be honest, get really self-aware, and think about how you can help others.
3. Keep it Straight Forward
What to avoid: Don’t propose too many solutions – it’ll get confusing. Being a jack of all trades isn’t advisable, even if you really are.
Other than keeping your message crystal clear, our job in post production is to ensure that your audience stays actively engaged, every frame, every second – by matching it with the right editing and sound design.