What to Not Include in VBC

Personal branding is not about bragging or behaving with narcissism.

Neither is it about deceiving people, fabricating success stories, and exaggerating your abilities.

You shouldn’t waste any second in your video that communicates incongruently with who you are, and how you can help.

Be authentic. Don’t try to sound or disclose what you are not.

Let your passion, skills, core values shine through.

Avoid stuffing too much information and solutions. This will confuse your prospect. Keep your message clean, simple, straightforward.

One solution at a time.

 

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